Edward de Bono's Message for Today - March 10, 2010
Edward de Bono's Message for Today - March 10, 2010


The creative challenge is one of the most fundamental processes of lateral thinking. The creative challenge is not an attack, a criticism, or an attempt to show why something is inadequate. It is a challenge to uniqueness: "Is this the only possible way?"

© Edward de Bono, 1992. "Serious Creativity"
Published by Harper Collins Business, 1996.





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These excerpts selected and programmed by Steve Smith, State of the Art Systems, Australia (steve AT state-of-the-art.com.au)