Edward de Bono's Message for Today - May 20, 2012
Edward de Bono's Message for Today - May 20, 2012


Unusualness, contrast or difference are contributions to "interest". When we can contrast something usual and something new then there is interest. Immediately we look to see what could arise from this difference. Since the starting point is different we rightly expect to end up somewhere different. It is a natural habit of the mind to explore things that are different and unexpected.

© Edward de Bono, 1982. "Letters to thinkers"
Published by Penguin Books 1982.





Click here to return to the Official Edward de Bono Website


These excerpts selected and programmed by Steve Smith, State of the Art Systems, Australia (steve AT state-of-the-art.com.au)