© Edward de Bono, 1982.
"Letters to thinkers"
Unusualness, contrast or difference are contributions to "interest". When we can contrast something
usual and something new then there is interest. Immediately we look to see what could arise from
this difference. Since the starting point is different we rightly expect to end up somewhere different.
It is a natural habit of the mind to explore things that are different and unexpected.
Published by Penguin Books 1982.