de Bono Thinking
Human Thinking.
Real Results.
We teach leaders, teams and educators how to think, not what to think. Through Dr. Edward de Bono's proven thinking methods, our licensed facilitators build practical skills for better decisions, stronger collaboration and more innovative thinking across Africa.
The Thinking Company is the exclusive licensed distributor of Edward de Bono's thinking methods, training and materials across East & Southern Africa, operating independently from de Bono Ltd.
Trusted by organisations including
Choose your path
Three ways to build a thinking culture
Whether you're steering strategy, running a team, or shaping young minds, de Bono's tools meet you where you are.
For Leaders
Strategic thinking, executive coaching and decision-making tools to design the future instead of reacting to it.
Explore leadership programmes →For Teams
Six Thinking Hats and structured meeting tools that turn messy discussions into faster, better decisions.
Explore team programmes →For EducatorsNew
Become a Certified de Bono Thinking Teacher and bring structured thinking into your classroom.
Explore the Thinking Teacher programme →If you don't design your future, someone or something else will design it for you.
Think!Design the future, don't just react to it.
In a fast-moving world, reacting isn't enough. Strategic Thinking and Executive Coaching give you clear, creative steps to shape direction, not just survive it.
Talk to us about leadership programmesUse it to
- Create clear strategic direction
- Break out of reactive patterns
- Explore alternative futures and pathways
- Make confident long-term decisions
- Align thinking across leadership teams
Delivery options
- Executive coaching, one-on-one
- Keynote presentations
- Strategic Thinking workshops
- Advanced Creative Thinking
- Mastering Change programmes
Meetings that actually move things forward.
Six Thinking Hats takes ego out of the room. Everyone thinks in the same direction at the same time, so discussions get shorter and decisions get better.
Talk to us about team programmesUse it to
- Improve meetings and group thinking
- Make faster, clearer decisions
- Bring structure to brainstorming
- Help teams see all sides of a situation
Delivery options
- Six Thinking Hats for Teams
- Make Meetings Matter
- Effective Meeting Management Tools
- Coaching Tools for Managers
- Creating Value for Customers
Become a Certified de Bono Thinking Teacher.
Teach learners how to think, not what to think. A certified membership for teachers, schools and parents, built in collaboration with FourSight, de Bono and CompetitiveThinking.com.
Contact UsWhy teachers join
- Learn to teach THE human skill of the future
- Strengthen your CV with a new competency
- Improve classroom engagement
- Enhance existing subjects and study methods
Why schools join
- A new reward and recognition system for teachers
- An additional brand-building tool
- Teacher development and talent acquisition
- Free entry into the de Bono Schools Annual Challenge
The tools behind every programme
Simple, teachable methods that work in a boardroom, a team meeting or a classroom.
Put your thinking hat on.
Six Thinking Hats™ focuses group discussion, reduces conflict and lets the best ideas surface.
From another point of view.
Power of Perception helps leaders focus, evaluate and decide faster, so ideas are inclusive and well-considered.
Think outside the box.
Lateral Thinking teaches you to challenge assumptions, disrupt patterns and reframe problems on purpose.
Follow a train of thought.
Strategic Thinking brings structure, flexibility and originality to how strategy is shaped and decisions are made.
Your journey to thinking differently
We're advocates of the 70-20-10 rule: 10% coursework, 20% experiments, 70% real on-the-job application.
01 · ATTEND
Learn
Structured coursework and training with licensed de Bono facilitators.
02 · EXPERIMENT
Apply
Assignments and real experiments that put the tools into practice.
03 · IMPLEMENT
Do
Real, on-the-job application, where 70% of lasting change happens.
About Edward de Bono
The originator of Lateral Thinking.
A physician by training, Dr. Edward de Bono turned his attention to how the brain works as a self-organising system. He originated the term "lateral thinking" and spent his career building practical tools that anyone can learn and use.
He wrote over 60 books, translated into more than 40 languages. His methods are used by governments, global businesses, schools and universities to make thinking a deliberate skill rather than an accident of talent.
Ready when you are
Put your thinking hat on.
Whether you lead a business, run a team, or teach a classroom, let's talk about which programme fits.
Schedule a Call